BWell Brand & Positioning
The rebrand of BWell brand was a very exciting project from positioning to brand creation, executed in collaboration with the designer Glaucia Ferraro.
The first step was to review the current brand positioning, run an extensive market research and understand their current customer's need and potential market to be reached.
After the clear understanding of the competitors and BWell highlights, we created a positioning proposal to highlight the key points of differential of the company in relation to the market, as well as the key elements that have been searched by possible customers to increase sales, reach and engagement with the brand.
The last stage was the brand creation, where we had the opportunity to improve the presentation of the brand BWell, adding more personality, modernity and healthiness.
We selected the colours related to the feelings we'd like to convey, as well as the shapes we'd like to use to communicate the service and its differential. The key elements are the lunchbox, present in the service offered by BWell, and the leaf shape combined with a tick, which brings emphasis to the healthy aspects of the food prepared.
The result was a modern, positive and efficient brand that transmit the feelings and the positioning of BWell brand in the market.