Hello, my name is Thay!
A designer by graduation, marketer by experience and artist by passion
I was still a kid when I heard about the course outline read out by my sister. It would include arts, brands and packaging, and I said straight away: “That’s what I wanna do!“. That was my first step towards my happy and fulfilling creative career.
Everything that you find here is created by me with passion and enthusiasm. I simply love the smile people get when they receive one of my products.
This makes me happy!
16+ Years of experience with successful brands from Brazil, Australia and the world
If you’d like to know more details about the services I offer to improve your brand and support the success of your business, click below to view my Consulting services.
1990
Born in a family
of creatives
It All Started…
In 20th of September of 1990, about 5 minutes past midnight – The moment I was born!
My creative side certainly came from my family. Since very little I was inspired by my mum, who is just the most creative and talented person I know, and also by my dad, who can’t draw an egg but always loved and admired artists, contributing one way or another.
1993
Saw my parents thrive through difficulties
Growing up in Brazil was not always easy, and when I was still little, things got pretty difficult to my family. My parents decided to be creative, and many times they reinvented themselves and invested in different kinds of businesses.
2002
A meaningful gift that inspired me
Drawing and painting were some of my favourite things to do. So when I turned 12, my parents gave me a very meaningful gift: a wooden painting set and easel full of oil paint and brushes. A couple of years later I decided I was going to study Graphic Design.
2011
Worked at Disney for the first time
In 2011 I had the opportunity to work at Disney Orlando for the first time, where I could learn and see the power of the best marketing in the world. I also have been trained to offer the most excellent customer service that there is, and these were lifetime lessons!
2012
Concluded my Bachelor in Design
For my final graduation project I created the brand and packaging for a unique range of healthy snacks. I did not know yet, but this would be the project that would open the doors for me in Australia 4 years later.
2013
Started my personal blog
(Bom é Ser Feliz)
Since starting my personal blog, before there was such a concept as "influencer," I have been trying to pave my way through the internet. That's when I discovered my passion for content creation. It didn't matter if I was talking about a recipe, a trip, or a health tip; I was always excited to make it live and interact afterwards.
2014
Won a credit card photo competition
My friends and I teamed up for a giveaway where the prize was a trip to Disney World! After meetings, brainstormings, photoshoots, and a deep understanding of the briefing, we ended up submitting a photo that gave us the final prize. It still gives me goosebumps to remember this!
2016
Got married and moved to Australia
2016 was a big year for me. Not only I got married and moved to Australia, but I also had the chance to continue my career in the other side of the world.
2019
Becoming Residents in Australia
A big dream came true and we became Australian residents. Happy days! The extensive knowledge I’ve acquired in marketing, design and product development, have given me confidence as a professional.
2021
Exploring my Artistic talents
Started exploring arts with acrylic painting and have not since then stopped making and selling art. Fills up my heart and brings joy to my customers, which I love.
2022
Working for Aero Healthcare
I had the great opportunity to work with Aero Healthcare and be part of a world-class team filled with incredible talent and culture. It taught me so much and truly prepared me for everything that came next.
NOW
Building Something to be proud of
Started my own businesses and am having the best time creating, exploring and collaborating. It's the beginning of a new bright time for sure!